大赛简介

颐和园建于1750年，是现存最大，保存最完整的一座皇家行宫御苑，被誉为“ 皇家园林博物馆”。颐和园是中国传统文化的延续，体现着园林文化、宫廷文化、宗教文化、戏剧文化、运河文化等文化的多样性特征，是中国古代多元文化和谐共生的园林艺术结晶。

颐和园代表当时的生活最高水准，是古代美好生活的象征。若紫禁城是皇权象征，那颐和园更侧重生活，从现代美感兼顾传统美学传承的文创开发，到不落俗套的跨界联合，颐和园将清代宫廷文化与现代设计相融合，逐步成为新一代现象级IP。

颐和园自公元1151年金主完颜亮迁都燕京，历朝历代均有修建。直到1750年乾隆帝为庆祝母亲的寿辰大规模改建扩建才形成今天规模，乾隆命名为万寿山、昆明湖，环以围墙，称清漪园。1860年，清漪园被英法联军烧毁。在度过荒凉寂寞的二十六个春秋后，1888年慈禧挪用海军衙门办公经费3000余万两银子加以重建，取“颐养冲和”之意，改称颐和园。1900年复遭八国联军破坏，1902年重修，即现存规模。

颐和园被视为中国形象代表，国家5A级旅游景区，世界文化遗产。了解更多颐和园文化可点击链接http://jishi.cntv.cn/program/C22546/yeheyuansouye/。

The Summer Palace was built in 1750. Known as the Royal Garden Museum, it is the largest and best-preserved imperial palace. The Summer Palace is a continuation of traditional Chinese culture, embodies the diverse characteristics of garden culture, court culture, religious culture, drama culture, canal culture and other cultures. It is the crystallization of garden art of the harmonious coexistence of multiple cultures in ancient China.

The Summer Palace represented the highest standard of living at that time and was a symbol ofgood life in ancient times. If the Forbidden City is a symbol of imperial power, the Summer Palace is more focused on life. From cultural and creative development combining modern aestheticswith inheritance of traditional aesthetics, to unconventional cross-border cooperation, the Summer Palace integrates Qing Dynasty court culture with modern design and gradually becomes a new generation of phenomenon-level IP.

The Summer Palace has moved to Yanjing as its capital since 1151 AD. It was not until 1750 that Emperor Qianlong rebuilt and expanded on a large scale to celebrate his mother#s birthday. The Emperor Qianlong named it Qingyi Garden, which was composed of Longevity Hill and Kunming Lake, surrounded by walls. In 1860, Qingyi Garden was burned down by the British and French forces. After passing through the desolate and lonely twenty-six spring and autumn, in 1888, Empress Dowager Cixi embezzled more than 30 million taels of silver from the office of the navy to rebuild it. It was renamed the Summer Palace with the meaning of prolong life joyfully . It was destroyed by the Allied Forces of the Eight Nations in 1900 and rebuilt in 1902, which is the existing scale.

The Summer Palace is regarded as a representative of China#s image, a national 5A-level tourist attraction, and a world cultural heritage. Click on the link to learn more about the culture of the Summer Palace: http://jishi.cntv.cn/program/C22546/yeheyuansouye/.

一、命题单位：颐和园

Proposition unit: Summer Palace

二、赛事主题：源创·颐和园

Theme: Origin&Creativity· Summer Palace

三、品牌调性：年轻时尚 创意 灵动

Brand tone: Youth,Fashion,Creativity, Agility

四、传播营销目的：

提升中国新青年文化认同与自信，弘扬中华优秀传统美学文化，促进中国青年在文化思想、精神上的高度自信，打造千年文脉·大美中国传统美学设计大赛。将使命意义进行再升级，倡议传承的是根脉，面向的是未来，青年兴则国家兴，青年强则国家强。用年轻人的视角，讲好颐和园传统美学的故事，讲好中国故事。

CommunicationMarketing Purpose:

The“Millennial Culture•Splendid China” traditional aesthetics design competition intends to  enhance the cultural identity and self-confidence of Chinese youth, promote the excellent traditional Chinese aesthetics and culture, increase the confidence of Chinese youth in cultural thoughts and spirituality. The purpose of the competition is to upgrade its mission, the proposal is to inherit the roots, and face the future. The prosperity of the youth leads to the prosperity of the country, and the strong youth makes the country strong. From the perspective of young people, tell the story of the traditional aesthetics of the Summer Palace and tell the story of China. A nation will prosper only when its young people thrive. The competition hopes to tell the story of the traditional aesthetics of the Summer Palace and the story of China from the perspective of young people.

五、版权说明

1、原创声明。所有参赛作品必须是参赛者原创作品，建议为2021年5月1日之后作品，作品内容所涉及的版权问题由参赛者本人负责，凡涉嫌抄袭或涉及知识产权问题的参赛作品，将自动失去参赛资格；若为得奖作品，则收回已颁发奖项及奖金并公告。如造成第三者之权益损失，参赛者需自行负担相关法律责任。

1. Original statement. All entries must be original works of the entrant. It is recommended to be works after May 1, 2021. The copyright issues involved in the content of the work are the responsibility of the entrant. All entries suspected of plagiarism or intellectual property issues will be automatically disqualified; if it is a prize-winning work, the awards and bonuses that have been awarded will be withdrawn and announced. If the loss of rights and interests of a third party is caused, the entrant shall bear the relevant legal responsibilities.

2、参赛作品知识产权归属。所有参赛作品的知识产权归组委会所有，设计师享有署名权，组委会享有对相应设计作品进行再设计、生产、销售、展示、出版等商业用途的全部权益。

2. Ownership of the intellectual property rights of the entries. The intellectual property rights of all entries belong to the organizing committee, the designer has the rightof authorship, and the organizing committee has all the rights to redesign, produce, sell, display, and publish the corresponding design works for commercial purposes.

3、组委会对本赛事保留最终解释权。

3. The organizing committee reserves the right of final interpretation of this event.

作品要求

六、命题类别：文创产品、虚拟形象、时尚图形、时装设计、时尚配饰

Proposition Categories: Cultural and Creative Products, Cartoon Image, Fashion Pattern, Fashion Design, Accessories

七、命题要求阐述：

参赛作品需符合社会主义核心价值观，可以是单件作品也可以是系列作品。须符合赛事主题，参赛者可先了解并围绕颐和园之“颐和仙境”、“福寿文化”、“三清水系”、“玉堂富贵”等文化主题进行设计及创作。

Proposition requirements: Entries must conform to the core socialist values. Itcan be a single piece or a series of pieces. It must be in line with the theme of the event. Participants can first understand the cultural themes of the Summer Palace, such as Wonderland of the Summer Palace, Happiness and Longevity Culture, Sanqing Water System, and Magnolia and Peony, then design and create entries.

（一）文创产品

紧密围绕颐和园独特的文化资源，打造颐和园专属特色文化符号与文创系统，将颐和园的文化资产真正转化为“皇家IP”，融合景色与艺术、创意与实用，形成有故事、有品质、有设计，符合现代生活美学的创意产品。

1、设计作品须深入挖掘颐和园文化内涵，体现文化要素和背后的故事，在展现传统文化的同时赋予设计产品创新性、实用性、美观性、市场性、环保性；

2、设计作品的表现形式、题材、工艺材料不限，鼓励系列化产品参赛。

1. Cultural and creative products

This Special Proposition intends to center on the unique cultural resources of the Summer Palace, create the unique cultural symbols and cultural creation system of the Summer Palace, transform the cultural assets of the Summer Palace into Royal IP, integrate scenery and art, creativity and practicality, then devising creative products with stories,quality, design and in line with modern life aesthetics.

1. The design work must dig deeply into the cultural connotation of the Summer Palace, reflect the cultural elements and the story behind it, and be endowed with innovation, practicality, aesthetics, marketability, and environmental protection while showing traditional culture;
2. The form of expression, subject matter, and craft materials of the design works are not limited, and serialized products are encouraged to participate in the competition.

（二）卡通形象：

“我们希望拥有一个具有共情力的IP形象，必须具有颐和园文化的识别度，它具有包容性及多元性，是一个具有独特有趣的IP形象。请尽可能发挥你的脑洞，让你的设计作品看起来既丰富又有趣味性，别忘了给TA取一个响亮的名字哦。”

1、卡通形象应创意新颖，色彩协调，富有艺术想象力；

2、卡通形象性别不限，同时要具有角色性格和受众群体定位；

3、卡通形象要具有表情、漫画、微视频、周边制作、玩具、模型、授权商品等延展性，具有品牌营销价值，适合在各种载体上制作运用；

4、创作手法不限，包括但不限于图形图案、插画、漫画等类型。同时请为作品配上必要的文字说明，如姓名、性别等基本信息，作品创作思路或设计说明阐述等。

5、参赛者需绘制品牌形象三视图，包含正面、侧面、背面，并设计三个或三个以上能表现该形象特色的动作或表情及变装皮肤；

6、所有获奖参赛作品最终须提供矢量文件给组委会。

1. Virtual Image

We hope to have anempathetic IP image, which must berelated to the Summer Palace culture. Itshould be a unique and interesting IP image, representing inclusiveness and diversity. Please use yourimaginationas much as possible to makethe design looks rich and interesting. Don’t forget to giveit a resounding name.

1. Thevirtual image should be creative and innovative, with coordinated colors, and full of artistic imagination;
2. Thevirtual imagehas no limitation to gender,but must have character personality and audience positioning;
3. Thevirtual image must have the malleability of expressions, comics, micro-videos, peripheral production, toys, models, authorized goods, etc., and it should have brand marketing value, and be suitable for production and application on various carriers;
4. There is no limit to creative methods, including but not limited to graphic patterns, illustrations, comics and other types. At the same time, please provide necessary text descriptions for the work, such as name and gender, work creation ideas or design descriptions, etc.
5. Participants need to draw three views of the brand image, including front, side, and back, and design three or more actions or expressions and cross-dress skins that can express the characteristics of the image;
6. All winners mustprovidevector filesof the entriesto the organizing committee.

（三）时尚图形：

参赛作品至少1幅，要求图形设计具有强烈创新性、主题性，主要应用于纺织、印刷等领域，落在丝巾、服装、帽子等软性材料载体，颜色设置为CMYK格式，分辨率不低于300dpi，以jpg或tif文件格式提交；

作品中不得出现任何与参赛人员姓名、单位相关的文字、图案、标记及其它与设计方案无关的符号，不符合规定者将被视为无效作品，取消参赛资格。

1. Fashion Pattern

At least one set of work is required. It should be original work, related to the theme and belong to textiles, printing or other related fields, printed on carriers such as silk scarves, clothing, and soft materials.The entry should be submitted in jpg. or tif. format, and the resolution should not be less than 300dpi, with colors in CMYK format.

Any words, patterns, or marks related to the names and units of the participants and symbols that have nothing to do with the design plan shall not appear in the works. Those that do not meet the requirements will be regarded as invalid works and will be disqualified.

（四）时装设计

请以“颐和园”文化为元素，设计出能够展现当代年轻人风貌的国潮服饰新风尚，用实际行动诠释中国传统美学，以时尚的艺术性，向全世界展示充满自信的中国传统文化。

1、参赛作品需围绕大赛主题进行设计，着装对象为时尚青年人；

2、设计独特，注重实用性、艺术性完美结合；

3、造型优美、制作精细，色彩、面料运用及服饰品搭配恰当。

4、设计作品无类型要求，参赛作品至少3套，要求三套主题一致，报名需提交成衣的时尚摄影片。

1. Fashion Design

On thetheme ofSummer Palace culture, please design a new style of national fashion clothing that can show thespirit of contemporary young people, interpret traditional Chinese aesthetics with practical actions, and show the world Chinese traditional culture with stylish artistry.

1. Entries need to be designedon the theme of theCompetition, and thetarget groups are fashionable young people;
2. Entries should be unique design, focusing on the perfect combination of practicality and artistry;

c.Beautiful shape, fine production, the color, appropriate use of fabrics and matching ofaccessories.

1. There is no type requirement for design works. At least 3 sets of clothing are required, on an identical theme, either creative fashion design or ready-to-wear design. One digital sketch or photograph must be submitted for registration.

（五）时尚配饰

请以“颐和园”传统文化底蕴为指导，充分发挥你的创意设计潜能，同时注重与时尚的结合，打造时尚国潮风格，为传统美学注入新的时尚概念。

1、设计作品材质不限，可以是单品设计或套装设计均可；

2、设计作品应充分体现主题，设计风格独特，造型美观，有创新性；

3、材料运用及功能结构科学合理，能够适应市场需求和生产的相关要求。

1. Accessories

Please take the traditional cultural heritage of the Summer Palace as guidance, give full play to your creative design potential, andmeanwhile focus on the combination with fashion, create a fashionable national trend style, and inject new fashion concepts into traditional aesthetics.

1. The material of the design works is not limited. It can be a single product design or a suit design;
2. The design work should fully reflect the theme,withunique design style, beautiful appearance, and innovation;
3. The material application and functional structure are scientific and reasonable, which can adapt to the market demand and production related requirements.

大赛流程

参赛选手将参赛作品高清照片在大赛官网进行作品线上报名，并按要求填写相关信息，提交后等待后台审核通过。投稿时间为2021年11月10日-2023年4月10日。

2023年5月上旬，为初评与终评阶段，将按“网络投票+专家评审”相结合的形式评出获奖的作品。最终获奖参赛选手需将作品邮寄，邮出截止时间为2023年5月10日。

奖项设置

奖项设置：

颐和园专项命题全场大奖（1名）        奖金30000元+获奖证书

颐和园专项命题最具商业价值奖（2名）  奖金20000元+获奖证书

颐和园专项命题最佳创意奖（3名）      奖金10000元+获奖证书

颐和园专项命题优秀指导教师奖（10名） 奖金1000元+获奖证书

颐和园专项命题优秀设计师奖（10名）   获奖证书

注：1、以上所有奖项奖金均为税前奖金，具体奖项设计和获奖名额，会根据各类参赛类型人数适时调整。

Award Details:

Grand Prize for the Special Proposition of the Summer Palace

(1 winner) 30,000 RMB + Certificate

The Most Commercial Value Award for the Special Proposition of the Summer Palace

(2 winners) 20,000 RMB + Certificate

The Best Creative Award for the Special Proposition of the Summer Palace

(3 winners) 10,000 RMB + Certificate

Outstanding Instructor Award for the Special Proposition of the Summer Palace

(10 winners) 1000 RMB + Certificate

Outstanding Designer Award for Special Proposition of the Summer Palace

(10 winners)  Certificate

All of the above awards are pre-tax bonuses. The specific setting and number of awards will be adjusted in time according to the number of participants of various types.

联系方式

报名及联系方式

参赛选手将参赛作品高清照片在大赛官网进行作品线上报名，并按要求填写相关信息，提交后等待后台审核通过。投稿时间为2021年11月10日-2023年4月10日。

2023年4月中旬、5月上旬，为初评与终评阶段，将按“网络投票+专家评审”相结合的形式评出获奖的作品。最终获奖参赛选手需将作品邮寄，邮出截止时间为2023年5月10日。

赛事通道：http://sssd2020.cfw.cn

邮寄地址：河北省三河市燕郊开发区迎宾路808号燕京理工学院汪老师（电话：0316-3092020邮编：065201）

联系人：兰老师（0316-3081437）、汪老师（0316-3092020）

官网问题咨询热线：0579-89173025

扫描或长按识别以下二维码关注官方微信、官方微博公众平台。

Registration and Contact Information

Participants can register by sending high-definition photos to the competition official website, filling in the relevant information as required. After submitting, contestants should wait for a decision pending review. Registration will be open from November 10, 2021 to April 10, 2023.

The initial evaluation and final evaluation stage will run from Mid-April and early May 2023, during which works will be evaluated via a combination of online voting and expert review. Participants will be required to mail their works to the following address:

Teacher Wang

Art Department of Yanjing Institute of Technology

808 Yingbin Road, Yanjiao, Sanhe City, Hebei Province

Tel: 0316-3092020

Zip Code: 065201

The mailing deadline is May 10, 2023.

Competition official website: http://sssd2020.cfw.cn

Official contacts:

Teacher Lan (0316-3081437)

Teacher Wang (0316-3092020)

Official hotline: 0579-89173025

Official WeChat channel: Fashion_Ceremony

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